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Plain Ole Observation

One of the big shocks early in my writing career was learning that newspaper editors would change my work to make it sound more credible. They did this by adding phrases like, "according to industry experts" at strategic spots. One story on the book business added those phrases four times -- to observations that were strictly my own -- and changed nothing else. I started noticing those bogus "believability suppositories" (BS) liberally sprinkled all over the news, and you should keep an eye out for BS too:

according to industry experts
industry leaders acknowledge
it's widely believed that
experts generally agree that
according to official sources
it will soon be common knowledge that
those in the industry say
many leaders agree that
it's common knowledge that
you may not believe this but
people generally believe that
it's been said that
a new idea going around suggests that
people are saying
people are beginning to say
pundits claim
insiders say
one observer has said
business gurus are telling us that
according to The New York Times
he said that she said that they said

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About the Author

  • Freelance writer Alan Korwin is a founder and past president of the Arizona Book Publishing Association. With his wife Cheryl he operates Bloomfield Press, the largest producer and distributor of gun-law books in the country. Here writing as "The Uninvited Ombudsman," Alan covers the day's stories as they ought to read. Read more.

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